A/B Testing & Optimizations
Site Page Test Examples
Aquant
Global Navigation Demo CTA Copy
Which copy in the global navigation of the website will generate the most clicks to Aquant’s demo page?
Control
Get a Demo - .46% conversion rate
Variation 1 - WINNER
Request a Demo - .69% conversion rate
Variation 2
Get a Free Demo - .46% conversion rate
Thomas
Shortened Form Module
Included a shortened form on tactic website pages that will open a form in a lightbox to improve submission and appointment rates.
Form Closed
Form Opened
Landing Page Test Examples
Aquant
Left vs. Right Form
How will moving the form to the left side of the “Request a Demo” page affect submission rate?
Control - WINNER
Submission Rate Result: 13%
Variation 1
Submission Rate Result: 0%
Thomas
Landing Page Design Overhaul
A complete new landing page design for a top-performing eBook to increase form submission rates.
Control
Submission Rate Result: 32%
Variation 1 — WINNER
Submission Rate Result: 35%
Email Test Examples
Aquant
2024 Field Service Benchmark Report Email Header Copy
Included a statistic within the copy of the header image in a broad-market email to see if it would improve overall click rate, and CTR.
Variation 1
Click Rate Result: 4.8%
Click-through Rate Result: 25%
Variation 2 - WINNER
Click Rate Result: 20%
Click-through Rate Result: 50%
Thomas
Video Advertising Email Header Design
Updated the creative of the header image in a workflow email for our Video Advertising product to see if it would improve click rates.
Variation 1
Click Rate Result: 2.9%
Variation 2 — Winner
Click Rate Result: 3.1%